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1. Social media marketing : une recherche examinant l'impact de l'utilisation des médias sociaux sur le degré de connaissance d'une entreprise sur ses consommateurs

   By : Sercu, Elisa[UCL] Directed by : Friedman, Mike[UCL] Gijsenberg, Maarten[UCL] (2011) FUCaM

2. Etude de marché de l'U-CMECS et de ses caisses : cas de la caisse de Tambonga

   By : Dupont, Photine[UCL] Directed by : Friedman, Mike[UCL] (2012) Louvain School of Management

3. Ethnomarketing et le marché halal en Belgique : quelle est la perception du consommateur belge non-musulman vis-à-vis du produit halal?

   By : Aboutayeb, Badr[UCL] Directed by : Gherbi, Mehdi[UCL] Friedman, Mike[UCL] (2013) Louvain School of Management

4. Does consumer personality predict brand preference ?

   By : Leloup, Alex[UCL] Directed by : Friedman, Mike[UCL] (2015) Louvain School of Management

5. Implicit Consumer Cognition : the influence of music on consumer behavior

   By : Coekaerts, Lize[UCL] Directed by : Friedman, Mike[UCL] (2015) Louvain School of Management

6. Business plan d’une agence immobilière durable

   By : Risoli, Sara[UCL] Directed by : Friedman, Mike[UCL] Jacquemin, Amélie[UCL] (2015) Louvain School of Management

7. Umbrella branding in sports

   By : Trybou, Wouter[UCL] Directed by : Friedman, Mike[UCL] (2012) Louvain School of Management

8. La conscience des blogs

   By : Iacolina, Flavio[UCL] Directed by : Friedman, Mike[UCL] (2015) Louvain School of Management

9. Le marché du halal en Belgique

   By : Laroussi, Meryem[UCL] Directed by : Friedman, Mike[UCL] (2012) Louvain School of Management

10. "Agency and communion" and "social class" : the role of product categories

    By : Vanderstichele, Isolde[UCL] Directed by : Toussaint, Stéphanie[UCL] Friedman, Mike[UCL] (2014) Faculté des sciences économiques, sociales, politiques et de communication

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