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  1. Does consumer personality predict brand preference ?
    By : Leloup, Alex[UCL] Directed by : Friedman, Mike[UCL] (2015) Louvain School of Management

  2. Implicit Consumer Cognition : the influence of music on consumer behavior
    By : Coekaerts, Lize[UCL] Directed by : Friedman, Mike[UCL] (2015) Louvain School of Management

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