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Decrop, Alain
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2022
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Louvain School of Management
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Master [120] en sciences de gestion
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Master [120] en sciences de gestion, à finalité spécialisée
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How brand activism affects Afro-descendant consumers’ attitude A study of Afro-descendants’ perception and response to brand activism with Black Lives Matter movement as a case study
By :
Leferink Otshumba, Gerda
[UCL]
Directed by :
Decrop, Alain
[UCL]
(2022)
Louvain School of Management
