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Pleyers, Gordy
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Item date
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2020
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Louvain School of Management
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Master [120] en ingénieur de gestion
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Master [120] en sciences de gestion
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The influence of graphic complexity of a perfume label on perceived fragrance complexity and consumers’ attitude
By :
Paquay, France
[UCL]
Spruytte, Florence
[UCL]
Directed by :
Pleyers, Gordy
[UCL]
(2020)
Louvain School of Management — Louvain School of Management
