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Jupsin, Thierry
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Item date
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2022
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Louvain School of Management
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Master [120] : ingénieur de gestion, à finalité spécialisée
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How do cultural differences affect the participation in, loyalty to, and purchase intention through online brand communities? A cross cultural study in Belgium and India
By :
Mossay, Clara
[UCL]
Directed by :
Jupsin, Thierry
[UCL]
(2022)
Louvain School of Management
