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Poncin, Ingrid
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Item date
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2018
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Louvain School of Management
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Master [120] en sciences de gestion
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sm_creator:"Bedmar Garcia, Maite"
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Comment la personnalisation de la subject line peut-elle améliorer l’efficacité de l’e-mailing à travers l’expérience client ? Le cas de IKEA
By :
Bedmar Garcia, Maite
[UCL]
Directed by :
Poncin, Ingrid
[UCL]
(2018)
Louvain School of Management
