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  1. L'image de marque du distributeur multi-format : le cas Carrefour
    By : Ferrari, Gauthier[UCL] Directed by : Poncin, Ingrid[UCL] (2015) Louvain School of Management

  2. L'expérience du consommateur : le cas du catalogue enrichi
    By : Moiset, Charlotte[UCL] Directed by : Poncin, Ingrid[UCL] (2014) Louvain School of Management

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