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1. Vers une stratégie de e-commerce pour les marques de luxe, le cas de la maroquinerie Delvaux

   By : Spaey, Ysaline[UCL] Directed by : Bartier, Anne-Laure[UCL] (2016) Louvain School of Management

2. Stratégie de croissance sur le marché de la vision industrielle : le cas d'intoPIX S.A.

   By : Lebrun, Isaline[UCL] Directed by : Bartier, Anne-Laure[UCL] (2016) Louvain School of Management

3. L'impact de la nostalgie évoquée par la marque et le marketing relationnel

   By : Thill, Emilie[UCL] Directed by : Bartier, Anne-Laure[UCL] (2016) Louvain School of Management

4. How do Millennials fit in the Luxury Industry? Insight on their Characteristics, Motivations and Consumption Behavior.

   By : Crespo Moreno, Loïs[UCL] Directed by : Bartier, Anne-Laure[UCL] (2016) Louvain School of Management

5. Comment les stratégies de fidélisation déployées par les hard discounts impactent-elles la fidélité des clients dans le secteur de la grande distribution alimentaire en Belgique ?

   By : Rooman d'Ertbuer, Clotilde[UCL] Directed by : Bartier, Anne-Laure[UCL] (2016) Louvain School of Management

6. THE INFLUENCE OF PACKAGING EVOKING NOSTALGIA ON BRAND-EQUITY: A CROSS CULTURAL STUDY AMONG BELGIANS IN THE CONFECTIONERY MARKET Case study of Delacre

   By : Morel de Westgaver, Camille[UCL] Directed by : Bartier, Anne-Laure[UCL] (2016) Louvain School of Management

7. The Feedback Effect of Co-Branding Collaborations on Perceived Brand Luxury and Attitude toward Luxury Fashion Brands. Repercussions of the “Fast-Fashion Co-Branding” Trend.

   By : Catoire, Pierre[UCL] Directed by : Bartier, Anne-Laure[UCL] (2016) Louvain School of Management

8. Analyse des déterminants de la vraie fidélité des visiteurs belges auprès du parc Disneyland Paris

   By : Ligot, Sarah[UCL] Directed by : Bartier, Anne-Laure[UCL] (2016) Louvain School of Management

9. The Antecedents of Brand Love in the Clothing Industry

   By : Pirot, Charlotte[UCL] Directed by : Bartier, Anne-Laure[UCL] Warlop, Luk (2016) Louvain School of Management

10. L'impact de l'utilisation de l'humour dans la communication sociétale des entreprises sur le consommateur

    By : Demanet, Véronique[UCL] Directed by : Bartier, Anne-Laure[UCL] (2016) Louvain School of Management

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