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  1. Umbrella branding in sports
    By : Trybou, Wouter[UCL] Directed by : Friedman, Mike[UCL] (2012) Louvain School of Management

  2. Etude d'image de marque : application aux pralines Bruyerre
    By : Smeyers, Catherine[UCL] Directed by : Pecheux, Claude[UCL] (2012) Louvain School of Management

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