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  1. The « Living Lab » concept: Exploration and clarification of this a priori catchall term in the innovation landscape
    By : Georges, Marie[UCL] Gilbert, Quentin[UCL] Directed by : Gailly, Benoît[UCL] (2017) Faculté des sciences économiques, sociales, politiques et de communication — Louvain School of Management

  2. Why do consumers buy brands they do not find ethical ? A study on the ambivalence towards Coca-Cola, Inc. and Ferrero, S.p.A.
    By : Cassiers, Jeanne[UCL] Herbeuval, Audrey[UCL] Directed by : Swaen, Valérie[UCL] (2017) Louvain School of Management — Faculté des sciences économiques, sociales, politiques et de communication