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Displaying 9 results.
  1. The influence of agency and communion on brand preference
    By : Hindryckx, Jonas[UCL] Directed by : Friedman, Mike[UCL] (2013) Louvain School of Management

  2. Les jeux vidéo "masculins" : à la conquête d'un public féminin
    By : Persoons, Maylis[UCL] Directed by : Gherbi, Mehdi[UCL] Friedman, Mike[UCL] (2013) Louvain School of Management

  3. Les concepts de "agency" et "communion" : motivations liées au genre
    By : Massaux, Isabelle[UCL] Directed by : Friedman, Mike[UCL] (2013) Louvain School of Management