The ways to implement sustainable branding in fashion industry practice

The main goal of the paper is to provide solutions for implementing sustainable branding in the fashion system. The paper is structured into three main parts as, theoretical, analytical, and practical. Whereas the theoretical part determines the sustainable concept in link with sustainable branding and sustainable fashion. These multiple analyses provided the opportunity to understand the entire framework of the issue. The second part offers qualitative research as the empirical case study analysis and fashion designers’ in-depth interviews to explore the most relevant approaches for solving the defined problem. The final part demonstrates the most effective ways to achieve sustainability in the fashion industries and displays the set of suggestions.