Communication Strategies of First Ladies in the United States : a case study of Michelle Obama

The arrival of social networks has profoundly disrupted the political communication strategies of the various actors involved. Among them are the First Ladies. Long neglected by scholars, they were not considered as key political actors. The last three First Ladies proved to the public that the First Lady's political role is not insignificant. Michelle Obama was one of them. Michelle Obama successfully exploited the new challenge that are social networks to political communication. She turned this new tool to her advantage and that made her a unique First Lady. So what were her political communication strategies on these new media?