Go-to-market strategy of Chilean wines: Case study and Comparative analysis of three main Chilean producers: Pérez Cruz, Casa Donoso and Santa Carolina vineyard.

Bibliographic reference Perez Appel, Rodrigo Alberto. Go-to-market strategy of Chilean wines: Case study and Comparative analysis of three main Chilean producers: Pérez Cruz, Casa Donoso and Santa Carolina vineyard.. Louvain School of Management, Université catholique de Louvain, 2018. Prom. : Paque, Bernard ; Lejeune, Christophe.
Permanent URL http://hdl.handle.net/2078.1/thesis:15005