Carpentier de Changy, Aymeric
[UCL]
Pappens, Jean-François
[UCL]
Paque, Bernard
[UCL]
The master thesis will attempt to draw up a business plan for the restaurant project "GreenMix". To do so, the master thesis will be composed of two parts. The first part will consist of a strategic analysis of four players already present on the fast-food market in Louvain-la-Neuve. The second part will develop a strategic marketing plan, including the description of the product and its market, an analysis of the needs through segmentation and the optimal operational choices resulting from all these analyses.
Bibliographic reference |
Carpentier de Changy, Aymeric ; Pappens, Jean-François. Market and Environmental Analysis for GreenMix’s Business Plan Development. Louvain School of Management, Université catholique de Louvain, 2016. Prom. : Paque, Bernard. |
Permanent URL |
http://hdl.handle.net/2078.1/thesis:6964 |